The story

Clover was born from a family story, from a deep attachment to materials, and from one wish: to create pieces that bring softness, comfort, and the feeling of carrying a little luck with you.

From the catalogue to the screen

Before it became a brand, Clover had its roots in a family story bound up with textiles.

The founder’s grandfather owned and ran several textile companies. Materials, products and mail order filled his working life. Through the catalogues, pieces left his world to join the lives of other families.

Today Clover carries that inheritance forward with the ideas and the sensibility of a new generation. A way of picking up a precious story and giving it a sequel.

What remains from that passing on is a taste for fine materials, an attention to quality, and the conviction that a piece should give pleasure long after the day it was bought.

The world has changed. Catalogues have become screens. The internet now lets you discover a creation from home, then welcome it into your daily life.

The torch passes that way, with today’s possibilities and the feeling of keeping alive something that began long before Clover.

Clover is a new chapter in that family story.

Carrying a little luck

The clover gives Clover its name and its spirit: luck, hope, and the promise that something good can happen.

Luck sometimes turns on an unexpected meeting. It is also built, through effort, doubt and the courage to keep going. Then comes the moment when you measure how far you have come and take the time to enjoy what makes you happy.

Clover hopes to carry that feeling further, through soft, enveloping pieces tied to the moments that matter. A shawl slipped into a suitcase for a long-awaited journey, laid over the shoulders before a new beginning, or given to someone you love.

The clover accompanies every piece like a quiet wish: that it warms you, comforts you, and brings you luck.

In time, the shawl fills with memories. It keeps something of the places you have passed through, the people you have loved and the happy moments, until it becomes an object you hold on to, almost a lucky charm of your own.

Made to Feel Lucky is exactly that intention: to offer softness in daily life, and a small invitation to notice the luck in your own.

Pieces you grow attached to

There is the shawl you reach for without thinking on your way out. The one you slip into your case and keep close when the evening turns cool.

There is the pleasure of finding its handle again, its warmth, and the way it wraps around you.

It is these simple gestures Clover has in mind when it gives so much weight to material and to quality. Pieces you love for a long time, that you look after and keep, because they have found a place in your life.

Clothes that accompany our story and end up, quietly, becoming part of it.

More than a brand, a human story

There is a great deal of passion and feeling in Clover.

Behind every creation lie the wish to do things well, to pass on an inheritance, and to offer something that gives genuine pleasure to the person who receives it.

That a piece can comfort someone, accompany a good day or become a gift full of affection is what gives all this work its meaning.

Every piece is conceived as a gesture: to wrap, to warm, to bring a little calm into everyday life.

Clover reveals itself in those moments: in the softness on the shoulders, in the warmth of a piece that has become familiar, in the smile of the person you have just given it to.

The story is only beginning

The story begins with a single piece, in three colours.

A shawl in Clover Blend, 70 % wool and 30 % cashmere. A first creation that gathers everything Clover wants to share with you: softness, warmth, comfort, and a little luck to take along.

Other chapters will follow, in the same spirit. Natural materials and clothes you feel good in, wrapped up and at ease. Pieces made to stay with you season after season.

Thank you for welcoming Clover into your world. What began as a very personal idea becomes real because of you.

May these pieces find their place in your finest moments, and in your simplest ones. And may wearing them make you feel good. Yourself. Lucky.

Made to feel timeless. Made to feel yours. Made to feel lucky.